Stars know a thing or two about leading a life of (quiet) luxury.
From Sofia Richie’s wedding to Gwyneth Paltrow’s equally internet-breaking ski trial, plenty of famous folks have been linked to the stealth wealth look — marked by forgoing obviously label-emblazoned designer duds in favor of timeless, tailored basics.
“Thank God what they call ‘quiet luxury’ is back — long may it be, as it never went away,” celebrity stylist Mary Fellowes — who’s worked with the likes of Olivia Coleman, Princess Eugenie and Princess Beatrice — previously told Page Six Style of the internet-loved buzzword, which she predicted would make a major splash this summer.
And while it may be defined by high price tags, quiet luxury is embodied by versatile, season-less style staples sure to last you far longer than your standard flash in-the-pan fashion trend.
So whether you’re looking to add an investment piece to your everyday rotation or treat a special someone to a gift they’ll get years of use out of, consider the nine celebrity labels that epitomize quiet luxury below.
Toteme
Wrapped up in the TikTok hype surrounding Toteme’s viral scarf jacket? There’s a lot more luxury where that came from. The Instagram-loved Swedish label “explores the appeal of a modern uniform,” per its website, and is famous for its high-quality, wear-with-anything neutrals.
Kendall Jenner, Selena Gomez, Karlie Kloss and Gigi Hadid have all made its pieces part of their own uniforms, whether they’re hitting the red carpet or stepping out in laid-back street style looks.
Toteme Sleeveless Cotton Midi Dress
The Row
Mary Kate and Ashley Olsen’s The Row was practically tailor-made for the quiet luxury takeover. Named for Saville Row, a London street known for its tailoring shops, the brand’s long been distinguished by its label-less clothing, a favorite of Kendall Jenner, Zoë Kravitz, Sofia Richie and countless other A-listers.
“We didn’t want to be in front of it, we didn’t necessarily even want to let people know it was us,” Ashley told i-D in 2021 of the famously low-key label. “It was really about the product, to the point where we were like: Who could we get to front this so that we don’t have to?”
The Row Half Moon Leather Shoulder Bag
The Row Erminia Draped Cashmere Sweater
Max Mara
When it comes to stealth wealth standouts in the outerwear department, Italian fashion label Max Mara’s wrap and teddy coats are longtime favorites. Meghan Markle, Kate Middleton, Nicky Hilton and more all own the luxe jackets.
Max Mara Rialto Camel Hair Hooded Wrap Coat
Max Mara Arona Wool Belted Coat
Khaite
The buzz behind Khatie’s quiet luxury looks is anything but quiet. For proof, look no further than Katie Holmes’ $520 Khaite cashmere cardigan-and-bra set, which went viral back in 2019. The brand’s elevated wardrobe staples have remained a Hollywood hit in the time since, with Sofia Richie, Ashley Graham, Jennifer Lawrence, Issa Rae and more all embracing the label.
Khaite Emili Boxy Cashmere Sweater
Khaite Clarice Wool-Blend Turtleneck Minidress
Brunello Cucinelli
Jennifer Lopez might be known for her bling cups, but not all of her go-tos involve eye-catching sparkle. In fact, she just might be among the biggest famous fans of Brunello Cucinelli’s more minimalist cashmere sweaters, which she and husband Ben Affleck both own.
Brunello Cucinelli Suede Down Vest
Brunello Cucinelli Alpaca and Cotton English Rib Cardigan
Brunello Cucinelli English Rib Turtleneck Sweater
Loro Piana
No “ludicrously capacious” bags here. Loro Piana’s understated basics are a favorite of celebrities and “Succession” costume designers alike. (Jeremy Strong’s Kendall Roy even wore a custom jacket on the HBO hit — created upon the actor’s request, per GQ.)
Meanwhile, Loro Piana’s petite purses have been spotted on the arms of Gigi Hadid, Sofia Richie, Dakota Johnson, Lucy Hale and more.
Loro Piana Bale Micro Cashmere Top-Handle Bag
Loro Piana Bale Micro Grain Leather Crossbody Bag
Bottega Veneta
Like many brands on this list, Bottega Veneta mastered the minimalist-yet-luxe look long before quiet luxury began trending on TikTok. Its accessories are particularly aligned with the aesthetic, including its iconic (and much-duped) Mini Jodie Leather Hobo Bag ($2,650) and Drop Earrings ($1,350).
Bottega Veneta Mini Jodie Leather Hobo Bag
Bottega Veneta Monsieur Leather Loafers
Ralph Lauren
When it comes to minimalist closet staples with a maximal amount of famous fans, Ralph Lauren tops the list. The brand’s chic knitwear and all-American design aesthetic have made it a longtime celebrity go-to.
For summer 2023, the label proved a particular favorite at sporting events, with Meghan Markle wearing a crisp white sweater vest to the Invictus Games while Ariana Grande and Emma Watson served up their own Ralph Lauren looks from the stands of Wimbledon and the US Open, respectively.
Polo Ralph Lauren Cashmere Turtleneck
Polo Ralph Lauren Classic Fit Silk Shirt
Ralph Lauren Collection Harleigh Pleated Wool Skirt
Jil Sander
Having launched her first collection in 1973, Jil Sander began making her mark with tailored, luxe designs long before quiet luxury’s inception. And while her namesake fashion house — now helmed by co-creative directors Luke and Lucie Meier — is known to experiment with playful printed elements, too, its solid-colored styles remain a hit with Kendall Jenner, Hailey Bieber and more.
Jil Sander Wool Draped Sweater Maxi Dress
Jil Sander Sphere Leather Shoulder Bag
